Hello, I’m Imo. I’m a Senior Copywriter + Strategic Storyteller.

After six years helping organisations like Lifeline, the NDIA, Koala, CSIRO and Modibodi say what they really mean, I’ve realised something:

Good communication is less about finding better words, and more about finding the thread.

Whether I’m untangling a complex message or following an idea around your brain, my job is to find that thread and bring it to life — in words that feel like you (or your brand) and mean something to your people.

Meet Imo
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Here’s what I can help you with →

  • When your message is complex, technical or simply getting lost in translation

    I can help with:

    • Websites

    • UX & content design

    • Learning content

    • Guides & toolkits

    • Research translation

    • FAQs & knowledge bases

    • Plain English communication

    • Internal communication

  • When you need to get attention, build trust or tell a story worth listening to.

    I can help with:

    • Campaigns

    • Thought leadership

    • Articles & editorial

    • Brand storytelling

    • Executive profiles

    • Case studies

    • Email campaigns

    • Social content

  • When your comms has a job to do.

    I can help with:

    • Award submissions

    • Strategic messaging

    • Website copy

    • Launch campaigns

    • Grant submissions

    • Calls to action

    • Behaviour change communication

    • Conversion-focused content

For founders with something important to say:

  • When you’ve got stuff worth saying, but need a hand turning your thinking into writing that sounds like you.

    I can help with:

    • LinkedIn posts

    • Articles & essays

    • Newsletters

    • Opinion pieces

    • Speeches

    • Founder & executive thought leadership

Let's tee up a chat.

For brands, organisations + agencies:

Folk who love to toot my horn:

  • What amazed me most was both the speed at which Imogen picked up our brand tone of voice but also her ability to write with a commercial mindset when some writers tend to go off course. She's incredibly detail oriented and her work is immaculate. Imogen’s our number one choice when we have an overflow of work, even going as far as chipping in on content scripts. A first class person and writer, she’s an excellent communicator and keeps you in the loop every step of the way.

    Taylor Thornton, Creative Director (former), Koala

  • Imogen's writing is engaging, nuanced, clever, and accessible. She regularly tackles tough topics with sensitivity and a progressive perspective, which is difficult to come by. It's great to know we can rely on her to thoughtfully tackle any subject matter with grace. Imogen is also fabulous to work with, she's fast, her work is of a consistently high quality and I really appreciate her positive approach to every project we bring her. She's our regular for a reason!

    Hannah McElhinney , Chief Creative Officer, Snack Drawer

Got yourself in a tangle? Let’s get together for a virtual cuppa.

Let's work together!

I acknowledge the Traditional Custodians of the land upon which Curd and Word exists, Djiru land. I acknowledge the Elders, both past, present and emerging, and acknowledge that sovereignty was never ceded.