As a person with lived experience of low vision, I was over the moon to support The Open Arms agency create the Pupil Project for Vision Australia. Aimed at educating Aussies on low-vision, we created a series of videos that shine a light on real-life examples with humour to boot.

I have worked with Koala across EDMs, SMS campaigns, supporting product copy, blog writing and script writing for campaigns.

I supported Lifeline as senior copywriter for their brand new Self Support Toolkit website. Working closely with Lifeline’s psychology experts and creative directors, I wrote copy across landing pages, major content pages, articles and resource information.

  • Major content page - Understanding Depression

  • Major content page - Understanding Anxiety

  • Major content page - Understanding Substance Misuse

  • Article - Talk to someone you trust

For 6 months, I worked with Modibodi as their ‘unicorn copywriter’. Working closely with the creative team, I dug deep into their content world and was lucky enough to create EDMs, social content copy, viral blog posts, product copy and everything else in between.

  • Campaign creative assets - Bleed Red, Be Green

  • Campaign creative assets - The Recycled Pairs Project

  • Viral blog post - What's in my period blood?

  • Subscriber EDM - Fit for the whole family

I supported the Indigo Project in creating a suite of accessible mental health articles across a range of complex topics.

I supported upcoming tiny home brand UNPLGD. in creating their website copy from scratch. The brief flirted with freedom and fun. Check out their website here.

I’ve worked alongside Eucalyptus to create blog posts across all of their brands, including Kin Fertility, Pilot Health, Juniper and Software Skin.

  • Tips for talking to your doctor about weight loss

  • What's the link between smoking and premature ejaculation?

  • How to use retinol and vitamin C together in your skincare routine

  • What happens if you don't take prenatal vitamins while pregnant?

I worked alongside this electric digital agency to create engaging TikTok script for Eucalyptus brands like Kin Fertility, Pilot Health, Juniper and NORMAL.

  • Pilot Health script - Too Much Jerky?

  • Viral NORMAL script - Is your womb always running off?

  • Software Skin script copy - Have you heard of Software?

  • Viral NORMAL script copy - Reach for the lube

I worked alongside Volvo and News.com to create a sustainability-centric article series. The aim of the series was to showcase movers and shakers in the sustainability space across Australia.

  • Queensland bananas destined for landfill turned into superfood

  • Aussie sisters making $40k a month from recycled bikinis

  • How to buy a new, sustainable home in Australia for just $44,000

  • Naked Asian Grocer aims to tackle plastic problem in supermarkets

Tourism Tropical North Queensland engaged me to support them as lead copywriter in the creation of their Accessible Tourism Hub. The hub provides in-depth resources on accessible accommodation, tours and experiences in the FNQ region.

  • ACCESSIBLE ACCOMMODATION IN THE CAIRNS REGION

  • ACCESSIBLE TOURS IN THE CAIRNS REGION

From bits and bobs on the finer details, to write-ups on the who what when why of insuring a Ford, a Mazda or a BMW, I’ve supported Rollin’ Insurance with content across the board.

  • Comprehensive Car Insurance for your BMW

  • Comprehensive Car Insurance for your Subaru

  • Comprehensive Car Insurance for your Tesla Model 3

  • Comprehensive Car Insurance for your Skoda

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